发布日期:2024-05-21 07:47 点击次数:87
5月8日,本田中国发布结尾销量,4月晦端销量为73,831辆,同比下滑22.18%,贯串三年4月同比下滑。对比2021年4月的近15万辆销量,本田中国四年间销量几近腰斩。
其实,本田中国这一销量变化,亦然结伴品牌近十年变化的一个缩影。近期一个汽车行业论坛上提供的数据表露,2022年之前,外资汽车品牌市集份额在60%以上,2023年进一步下落至50.2%,也就是说一年之间便减少了10%以上。
回到本田中国进展上,分品牌来看,广汽本田4月晦端销量为33,510辆,同比下滑44.61%;其中,唯有雅阁一款车型月销量破万。东风本田4月晦端销量为40,321辆,同比增长17.28%;其中CR-V车型月销量超1.5万辆、念念域月销量破万。
单从4月销量来看,广本和东本两者销量差距不大,然而同比进展却是大相径庭。尤其是广本从前年6万多辆,减少到了3万多辆,这种断崖式下滑,不恰当广本这个品牌的调性。
比亚迪在2月底发动了价钱战,各个车型皆指向了结伴车型,关于韩系和日系车影响尤为明显。行为一个老牌结伴品牌,东风本田天然莫得发布官降,然而也采取了置换补贴的容貌应酬。
广汽本田置换购车,4月限时焕新季火热开启,置换购买“雅阁、皓影、奥德赛混动、冠谈”四大明星车型的用户,可享限时补贴高达5.1万元的惊喜换新计策,冠谈和奥德赛置换补贴皆到了5.1万元,还有至高24期0息的超值金融计策。
即即是这么,广汽本田还是被打的“片瓦不存”。东风本田天然正增长,主如若前年同时基数相比小,4万辆算不上一个相比高的销量数据,连比亚迪一款主销车型月销量皆不如。
2024年1-4月,本田中国结尾汽车累计销量为280,738辆,同比下滑10.95%,亦然贯串三年4月同比下滑。广汽本田累计销量为141,871辆,同比下滑20.49%;东风本田累计销量为138,867辆,同比增长1.5%。本田中国进展举座不如前年,东风本田基本握平。
4月份,本田中国动作不少,持重发布专为中国市集推出的全新电动品牌“烨”,罗致全新“H”符号,以及三款全新车型“烨S7”、“烨P7”、“烨GT CONCEPT”。罗致全新的纯电W架构打造,第一款车型2024年末上市。
在本年北京车展上,本田e:N品牌第二弹车型,广汽本田e:NP2极湃2和东风本野猎光e:NS2亮相。本田中国将加快股东电动化,到2027年纯电动家具威望将达到10款车型,到2035年,将完毕纯电动车销售占比100%。
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